var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-31027482-1’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();What Happens In Media PlanningTumblr (3.0; @whathappensinmediaplanning)http://whathappensinmediaplanning.tumblr.com/When I tell my advertiser that we will have our analytics team look at an issue<p>It&#8217;s like ..</p> <p><img src="http://media.tumblr.com/542d79fca444f83571b9dde902d70dc2/tumblr_inline_mo1hvxGhDW1qz4rgp.gif"/>we</p>http://whathappensinmediaplanning.tumblr.com/post/52469191211http://whathappensinmediaplanning.tumblr.com/post/52469191211Sat, 08 Jun 2013 12:30:44 -0400Being A Digital Planner At The Broadcast Upfronts<p>During the presentations I&#8217;m like</p> <p><img alt="image" height="160" src="http://25.media.tumblr.com/aaab476f1465a975ee441034bf54cc77/tumblr_mm3hh5fqVU1rkj6ouo1_250.gif" width="245"/></p> <p>At the bar I&#8217;m like</p> <p><img alt="image" height="222" src="http://media.tumblr.com/656f54e9351cd0bb2a5fa0e7ed7e9a58/tumblr_inline_mkun05SNd41qz4rgp.gif" width="250"/></p> <p>@ohheyawkward</p>http://whathappensinmediaplanning.tumblr.com/post/52316002057http://whathappensinmediaplanning.tumblr.com/post/52316002057Thu, 06 Jun 2013 14:56:55 -0400When my director asks to use my computer for a client presentation and I haven't cleared my cookies<p>I&#8217;m like</p> <p><img src="http://i.imgur.com/nGTfOJR.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/52306948401http://whathappensinmediaplanning.tumblr.com/post/52306948401Thu, 06 Jun 2013 12:29:52 -0400When my director tries to take credit for a piece of new business that I brought in<p>I&#8217;m like</p> <p><img src="http://cdn2.sbnation.com/imported_assets/1627021/4NYpFTi.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/52070847061http://whathappensinmediaplanning.tumblr.com/post/52070847061Mon, 03 Jun 2013 14:20:41 -0400When I get an email about leftovers from a lunch and learn<p>I&#8217;m like</p> <p><img alt="image" height="282" src="http://thebiglead.fantasysportsven.netdna-cdn.com/wp-content/uploads/2012/05/chris-bosh-lebron-bomb.gif" width="500"/></p> <p>@noteworthythings</p>http://whathappensinmediaplanning.tumblr.com/post/51816886615http://whathappensinmediaplanning.tumblr.com/post/51816886615Fri, 31 May 2013 14:16:28 -0400When Nielsen releases data showing the collapse of TV viewing<p>My TV buyer is like</p> <p><img src="http://i.imgur.com/tS9dR.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/51806920079http://whathappensinmediaplanning.tumblr.com/post/51806920079Fri, 31 May 2013 11:13:57 -0400When I drunkenly sext my director instead of my girlfriend<p>The next morning I&#8217;m like</p> <p><img src="http://i.imgur.com/AywYGhx.gif"/></p> <p></p>http://whathappensinmediaplanning.tumblr.com/post/51558376704http://whathappensinmediaplanning.tumblr.com/post/51558376704Tue, 28 May 2013 09:44:10 -0400When my director is getting interviewed during OMMA and our CEO comes into the room<p>It&#8217;s like</p> <p><img src="http://i.imgur.com/zGxp6UW.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/51231259892http://whathappensinmediaplanning.tumblr.com/post/51231259892Fri, 24 May 2013 12:16:07 -0400When a rep asks my brand new junior planner what our client has planned for Q3<p>My planner is like</p> <p><img src="http://i.imgur.com/TNQPNlJ.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/51224104364http://whathappensinmediaplanning.tumblr.com/post/51224104364Fri, 24 May 2013 09:53:16 -0400The balancing planner act<p><img src="http://media.tumblr.com/004798bd1f0da9570e26119981559ca4/tumblr_inline_mn99thX75j1qz4rgp.jpg"/></p> <p>@Swati</p>http://whathappensinmediaplanning.tumblr.com/post/51149302498http://whathappensinmediaplanning.tumblr.com/post/51149302498Thu, 23 May 2013 10:34:51 -0400How to traffic media in Singapore...<p><img src="http://media.tumblr.com/3552a3d9b672d0d4979831fb297be4d5/tumblr_inline_mn7zf4JKCz1qz4rgp.png"/></p> <p>@joohander</p>http://whathappensinmediaplanning.tumblr.com/post/51097955011http://whathappensinmediaplanning.tumblr.com/post/51097955011Wed, 22 May 2013 17:52:34 -0400When I take my client through the media recommendation and he calls me out for getting the target audience wrong<p>I&#8217;m like</p> <p><img src="http://i.imgur.com/u2lmBVE.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/51085700849http://whathappensinmediaplanning.tumblr.com/post/51085700849Wed, 22 May 2013 15:06:56 -0400When I'm the youngest guy in the room and my director asks me to leave because I'm too junior<p>I&#8217;m like</p> <p><img src="http://img.gawkerassets.com/img/18odpoa5wq766gif/k-medium.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/51018732864http://whathappensinmediaplanning.tumblr.com/post/51018732864Tue, 21 May 2013 18:02:40 -0400When I'm saying my goodbyes after leaving my agency of 5 years<p>I&#8217;m like</p> <p><img src="http://media.tumblr.com/f18a66d8903bcc528736a0d08fb6befc/tumblr_inline_mn3rro0KuR1qz4rgp.gif"/></p> <p><img src="http://media.tumblr.com/031c493c800d1ae14c88d1589214fa1a/tumblr_inline_mn3rrvPjk31qz4rgp.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50996345923http://whathappensinmediaplanning.tumblr.com/post/50996345923Tue, 21 May 2013 12:30:40 -0400When I tell my creative counterpart, that he can't open my Excel spreadsheet on his Mac<p>He&#8217;s just like &#8230;</p> <p><a href="http://imgur.com/EQZHSzm"><img src="http://i.imgur.com/EQZHSzm.gif" title="Hosted by imgur.com"/></a></p> <p></p>http://whathappensinmediaplanning.tumblr.com/post/50914580177http://whathappensinmediaplanning.tumblr.com/post/50914580177Mon, 20 May 2013 12:30:00 -0400When your Yahoo! rep asks you about sponsorship opportunities for WHIMP<p>You say &#8230;</p> <p><img src="http://media.tumblr.com/1e18c49eb3ac999a98e03446a79a5080/tumblr_inline_mn3nbacpyR1qz4rgp.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50905700672http://whathappensinmediaplanning.tumblr.com/post/50905700672Mon, 20 May 2013 09:36:00 -0400When I tell my junior planner to get off G Chat and do some work<p>She&#8217;s like</p> <p><img src="http://i.imgur.com/glPghHv.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50678689775http://whathappensinmediaplanning.tumblr.com/post/50678689775Fri, 17 May 2013 17:53:44 -0400When my client asks me what our media mix looks like<p>I&#8217;m like</p> <p><img src="http://i.imgur.com/NlUGFab.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50589448534http://whathappensinmediaplanning.tumblr.com/post/50589448534Thu, 16 May 2013 14:21:08 -0400When I ask my finance guy what to do with old invoices<p>He&#8217;s like</p> <p><img src="http://i.imgur.com/jUerqzn.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50499322981http://whathappensinmediaplanning.tumblr.com/post/50499322981Wed, 15 May 2013 11:18:25 -0400When my annoying client shows up to the office unannounced<p>My director is like</p> <p><img src="http://i.imgur.com/SqW4QKW.gif"/></p>http://whathappensinmediaplanning.tumblr.com/post/50361316656http://whathappensinmediaplanning.tumblr.com/post/50361316656Mon, 13 May 2013 16:03:29 -0400