What Happens In Media Planning

Apr 21

When a rep tells me that his company can retarget anyone who purchased a product made by my client’s main competitor

I’m like

When advertising and editorial DON’T contextually align well

ESPN combines coverage of Boston Marathon with homepage takeover that has explosions in imagery #badmediaplanning

Apr 03

When my director tells me the client has cancelled the presentation that I spent the last 2 days working on

I’m like

Apr 01

When my director gets asked a question in a client meeting the day after putting in his two weeks notice

He’s like

When my junior planner walks out of the room thinking he just crushed his client meeting

He’s like

Mar 27

When I announce that we’ve uncovered $650,000 in unreported client revenue during our quarterly budget meeting

The board is like

When my junior planner asks me if I celebrate Christmas in April

I’m like

When I tell my rep that I need to give him some incremental

He’s like

Mar 14

WHERE’S THE PLANE THOUGH???

I’m still like

Mar 03

When the creative agency joins our conference call 25 minutes late

I’m like

Feb 26

When my planner says something truly idiotic during a lunch and learn

I’m like

Feb 20

Client Brief vs. Client Budget

…if anyone knows who’s responsible for this by all means holler back so we can give credit. This is too good! Seems to be @BrandonVision

When I hear that Facebook bought WhatsApp for $19 billion

I’m like

Jan 27

When my creative brief mentions that the beverage we are marketing will be packaged in jet-black, angular bottles meant to “evoke a guy in a tapered, athletic-cut suit.”

I’m like

Jan 22

When I get to work during a blizzard and I know I’ll be sent home soon

I’m like