Butterball Media Account in Chaos After Managing Director Reveals PETA Membership
New York — The entire Butterball media planning team is in a shambles after MediaWorld Managing Director and Butterball account lead, Sue Gibbons revealed to her team on Monday that she is an active member of PETA, three days before Thanksgiving. “The annualized genocide committed on these innocent, feathered creatures is cruel,” said Gibbons in a press conference outside her office. “So to make matters right we have strategically placed all Butterball advertising in newspapers, directories and other forms of dying media to ensure that consumer demand plummets!”
Meanwhile, Butterball executives were left scrambling at the last minute to purchase as much spot media as possible. “This is outrageous!” said George Martell, Director of Innovation at Butterball, “Sue presented a carefully crafted strategic plan that included TV, digital, mobile and tablet media and what we got was some newspapers in Des Moines and a few Yellow Pages placements in Boise! Our KPIs are going to be terrible!” Martell went on to say that his firm, who is no stranger to PETA-like protests, has a sterling track record with various animal rights groups and hopes this event doesn’t encourage vegetarianism in their core target of people who celebrate Thanksgiving.
No word on whether MediaWorld will retain the account.